Consumer Email Append
Add email addresses to your marketing database.
Peachtree Data can enhance your current marketing database by appending email addresses
for you. Before you rent email lists from a third party, first use our residential
email appending service to build an email list from your own customer files. Email
Append has many benefits, and in a matter of days, the reach of your email marketing
program can be greatly extended. Do you have a need for business/work email addresses?
Use our business email appending service.
We maximize the accuracy and quantity of email addresses you'll receive by using
a database of over 250,000,000 opt-in consumer records in combination with industry
leading technology.
How Email Append Works
1. We receive your customer data.
All we need to start the process is your list of customer names with their postal
addresses. We work with most data formats, and your information will always be protected
within our secure system environment. We apply standard postal address hygiene including
CASS.
2. The match is performed.
Your customer file is matched against our database of over 150,000,000 consumer
records to retrieve the corresponding email addresses. We consistently find email
addresses for 10 - 20% of all records that are submitted to us.
3. A permission request is sent.
We create and send a customized permission request message that will direct your
customer to a website with your message. There, your customer can either opt-out
of future email messages from you, update their contact information, or provide
an alternate contact. See a sample permission email.
4. We return your database with email addresses appended.
All undeliverable matches are omitted and opt-out responders are flagged. A final
file containing deliverable matches is returned to you.
Step 3 is critical because it gives your customer the opportunity to opt-out of
receiving your email messages ahead of time, thus preventing any potential negative
sentiment on your customer’s behalf. It is important to note that there are email
append companies that will provide you with email address without doing this important
opt-out procedure. This can expose you to unnecessary risk and fines under the current
SPAM laws.
Required Fields: First Name, Last Name, Street Address, City, State, ZIP
Typical match rate averages 20%.