GeoCoding

Peachtree Data can append latitude and longitude information to your mailing list. This allows you to target, or map, your direct marketing campaign with pinpoint accuracy.

A common request that we receive is to compare two mailing lists, such as a customer list and a store location list. We identify and update each customer record with the closest store location and distance in miles to that store. This process can be expanded to return multiple store locations per customer record. Store locations returned can be filtered so that no location exceeds a distance that you specify.

This allows you to personalize your marketing materials to include useful information to the recipient, such as the address and phone number of the closest store to their location. This also allows you to target your marketing to customers that are more likely to visit a specific store location versus all locations.

Peachtree Data has the ability to assign Latitude and Longitude information at two levels: Centroid, and Roof-Top (Address Level). The Centroid level is accurate to the ZIP + 4 level, which is typically accurate to a few hundred feet. The Address level (a.k.a. Roof-top level) is accurate down to each individual house or building. We can work with you to help determine the best method for GeoCoding for your particular use case.

While the possibilities may be endless, they all start with GeoCoding your list at Peachtree Data.