NCOALink and Data Quality

Address data quality is a critical aspect of any direct mail campaign. Accurate and up-to-date address information is essential for reaching your target audience and achieving your desired results. Unfortunately, address data can become outdated quickly, especially with the high rate of address changes in the United States. In fact, the United States Postal Service…

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Log4J Security Vulnerability Analysis

Summary: Peachtree Data is not affected by this vulnerability. NIST NVD published 12/10/2021: A dangerous zero-day vulnerability was recently discovered in the popular Java logging library Apache Log4j. The vulnerability, CVE-2021-44228, is actively being exploited. This vulnerability affects Apache web servers and also many other popular business applications that will need a patch from the…

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Peachtree Data Celebrates 25 Years!

We are here today, because of you. On February 4, 1994, Peachtree Data was born. We had humble beginnings — operating out of my basement for three years before moving into our first office space and hiring our first employees. Over the years we have continued to grow and are proud of the work that…

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Oklahoma Do Not Call Registry

The State of Oklahoma has restricted Peachtree Data’s access to the Do Not Call registry, making it only available to sellers or telemarketers who have directly registered with the state. Therefore we will no longer be using the Oklahoma State Do Not Call Registry within our DO NOT CALL (TPS) processing. This change does NOT…

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Address Standardization Error Codes

When an invalid address appears in your data we return an error code. This error code can provide helpful information about what might be wrong with your input address. The table below contains the possible error codes, as well as a brief description of what each error code means.  

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USPS® Adds Military Addresses to NCOALink® USPS will begin including military addresses in the NCOALink product, according to a release last week. This change will allow mailers to better serve their military customers, who move frequently. Expect this change to come gradually, as military employees have traditionally not used the USPS move update forms. But…

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