BOOST – Comprehensive Data Quality Assessment

Does your data quality need a BOOST? ROI need a BOOST? Deliverability need a BOOST? How about Response Rates? Sales? Donations? Do they all need a BOOST?

National Change of Address (NCOALink®) processing has proven an invaluable tool in improving the deliverability of mail and the general quality of address-based data. Encompassing CASS Standardization, Delivery Point Validation (DPV®), and a 48-month history of Individual, Family, and Business moves, NCOALink should be the cornerstone of any address quality initiative.

However NCOALink only covers some of the factors impacting deliverability and address quality, and needs a BOOST  in order  to identify and update moves older than 4 years, flag deceased individuals, add missing address information, find duplicates, verify names and more. Enter Peachtree Data’s newest service offering …BOOST!

The quality and health of your customer or prospect data plays a vital role in the success of any direct marketing campaign, whether it be email, telemarketing or direct mail. Despite its importance, Data Quality is frequently overlooked. Statistics show that nearly 75% of direct marketers acknowledge that they should have a comprehensive data quality plan in place to keep their customer/prospect data current and up to date, yet many fail to implement such a plan.

The minimal investment in Data Quality is more than covered through significant cost savings, increased response rates and increased revenue generation on direct marketing campaigns.

Have you considered enhancing your data by adding Phone Numbers, Emails or Demographic Attributes? Data Quality plays a role here as well. Ensure maximum ROI by being proactive about clean and up to date data before investing in any enhancements.

Cleaner Data = Higher Match Rates

Services included in BOOST Plus:

  • 48-month NCOALink: Provides updated addresses by using the USPS change of address data (COA).
  • PCOA Plus: Premium COA service that also flags deceased, confirms current name and address information and tracks name changes. Uses Lexis Nexus data repository with 35 years of address history.
  • DSF2: Identify residential / business, seasonal, and educational institution addresses.
  • Apartment Append: Improve the deliverability of your data by adding missing apartment numbers. Also improves matches to NCOALink and PCOA.
  • PCOA: Uses commercial sources such as subscription, mail order and credit card info to find updated addresses. Updates records not found by NCOALink and goes back 60 months.
  • CASS/DPV: Standardize and validate US mailing address information.
  • Suppression Services: Deceased, DMA Mail Preference, Prison and Nursing Homes
  • De-duplication: Identify duplicate records within your database.

Reports included from BOOST Plus

  • Data Quality Report: Provides totals for records updated, invalid addresses, Nixes (MLNFA, Foreign Move, New address not valid), name/address verified, deceased, DMA Mail Preference, Prison, Nursing Home, and duplicates (Address, Household and Individual level).
  • Financial Impact Report: Calculates savings to mail campaign cost through elimination of records that should not be mailed, as well as improvements to response rates resulting from improved deliverability.

Take a look at the results from BOOST and BOOST+

BOOST Report

BOOST+ Report

Ready to find out more?

Call us at 678-987-4600 or press the big button to the right!

Data Hygiene Services

Keep your mailing list clean and up-to-date with our full range of hygiene services.

Address Validation

Clean your addresses and make sure every mailpiece can be delivered.

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Keep your mailing list up-to-date when people move so you never lose contact.

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Identify and remove people from your mailing lists who don't want to receive mail.

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Save postage on your next mailing.

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Email Validation

Validate your email addresses before hitting the send button.

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Remove duplicate records from your mailing list and save on mailing costs.

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Capture new addresses that are not always reported to the USPS®.

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Canadian NCOA & Address Validation

Make sure you have valid addresses for our friends to the North.

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12 services combined into ONE premium data hygiene solution

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Capture moves not available on any other platform and confirm name and addresses.

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Data Enhancement Services

Gain insight into who your customers are and refine your list segmentation and list rental purchases.

Apartment Append

Don't let a missing apartment number prevent your mail from being delivered.

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You can learn more about who your customers are with demographics.

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B2B databases can be enhanced with firmographics.

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Phone Append

Pick up the phone and call your customers.

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Email Append

Say "hello" to your customer's inbox.

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Add location data to your addresses.

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Reverse Phone Append

Got a phone number? Get a mailing address.

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Reverse Email Append

Got an email address? Get a mailing address.

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Combine multiple records & lists into a single master record ready to mail.

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