A company name is a start. Firmographics tell you which companies matter.

In your CRM, a ten-person machine shop and a five-hundred-person distributor look identical: a company name and an address. You can't size accounts you can't see — so territory plans, campaign targets, and list buys all run on guesswork.

What firmographics tell you about your accounts

Firmographics are demographics for businesses: industry, employee count, sales volume, years in business, whether a location is a headquarters or a branch. Appended to your customer records, they answer the questions that drive B2B targeting. Which industries actually buy from you? Are your best accounts big or small? Are you selling to decision-making headquarters or to branches?

Once you can profile your best customers — this industry, this size range, this maturity — you have a template. Score your prospects against it, buy lists that match it, and route your sales effort toward the accounts that look like the ones already paying you.

What you get back

Your business records return intact, with the elements you chose appended: employee counts, sales volume ranges, SIC and NAICS codes with plain-English descriptions, years in business, contact names and titles, headquarters or branch designation, and out-of-business coding that flags the accounts no longer worth pursuing. Every record is coded so you can see what was matched and act on the results with confidence.

A conversation before a transaction

B2B data projects go wrong when the elements don't match the sales motion — detailed industry codes for a company that sells by company size, revenue bands for one that sells by industry. So we start by asking how you sell. A real person looks at your data, recommends the elements that fit, and tells you plainly which ones you don't need. We've worked this way since 1994, and it's why what comes back is something you can use — not just more columns.

How it works

1. 1

   Start with a conversation

   We'll ask how you sell and what separates a good account from a bad one. Then we'll recommend the firmographic elements that capture that difference — and tell you which ones won't earn their keep.

2. 2

   Choose your elements

   Employee counts, sales volume, SIC and NAICS codes with descriptions, years in business, contact name and title, headquarters or branch designation, and out-of-business coding — appended individually or together, matched on business name and address.

3. 3

   We match and append

   Your business records are matched and enhanced, each element tied to the specific account it describes.

4. 4

   Everything comes back documented

   Your original records return intact with the new elements appended, coded record by record so you can see exactly what was matched.