A successful marketing campaign depends on your ability to understand who your current customers are.
One of the best methods to learn more about your existing customers is to use Peachtree Data to perform a Demographic Overlay on your database.
With our standard Demographic Overlay package we append up to 21 demographic elements to your database records. This information allows you to create a profile of your best customers. You are then able to leverage this information when making list rental and marketing decisions for your direct mail and direct response marketing campaigns. Using a profile to target your list selections can result in increased response rates, and decreased mailing costs.
- Get insight into common demographic characteristics of your customers and prospects.
- Identify traits of your best customers.
- Flexibility - append individual or multiple demographic selects and choose to match your files on name and address, or address alone.
We can also provide a demographic profile analysis which compares your customer data to the larger population in the same area. This process analyzes a number of demographic characteristics to determine which ones seem to differentiate your customers. Not only does this provide additional insight into your customer base, but it helps you to further fine tune the list selection and messaging for your direct marketing campaigns.
Common demographic elements include:
- date of birth (month and year)
- estimated age (in ranges)
- current home value
- dwelling type
- fundraising contributor
- estimated household income
- length of residence
- mail order buyers
- marital status
- median income
- children in home
- pet owners
- outdoor enthusiasts
- travelers, etc.
There are many additional elements that are also available. Please contact us to discuss your specific project.
Data Hygiene Services
Keep your mailing list clean and up-to-date with our full range of hygiene services.
Data Enhancement Services
Gain insight into who your customers are and refine your list segmentation and list rental purchases.