Just like our Consumer Demographic Overlay can increase your knowledge about individuals and households, our Business Demographic Overlay can provide valuable information about the companies that you conduct business with or to help you target businesses that fit your criteria.
This information allows you to create a profile of your best customers. You are then able to leverage this information when making list rental and marketing decisions for your direct mail and direct response marketing campaigns. Using a profile to target your list selections can result in increased response rates, and decreased mailing costs.
- Get insight into common demographic characteristics of your customers and prospects.
- Identify traits of your best customers.
- Flexibility - append individual or multiple demographic selects and choose to match your files on business name and address.
Typical data available:
- number of employees
- sales volume range
- SIC Code and description
- number of years in business
- contact name and title
- NAICS Code
- NAICS Description
- fax number
- out of business coding
Additional elements are available. Please contact us to discuss your specific needs.
Data Hygiene Services
Keep your mailing list clean and up-to-date with our full range of hygiene services.
Data Enhancement Services
Gain insight into who your customers are and refine your list segmentation and list rental purchases.