An email address is easy to collect. A mailing address lets you do more with it.

Sign-up forms made email the easiest thing to collect — and often the only thing. So your relationship with thousands of people runs through one channel, and it's the most crowded one they have. When your message is one of a hundred in the inbox that morning, "delivered" and "seen" are very different things.

Get your message seen and touched

Reverse email append matches each email address in your data to the name and postal mailing address behind it. Suddenly the subscriber who never opens can get a postcard. The buyer who signed up with only an email can receive a catalog. The donor who went quiet can find a real letter in a mailbox with far less competition than an inbox.

That's the practical case for mail in an email world: a physical piece gets held in the hands, and it stays around. Reverse email append is what lets your email-only contacts receive one.

What you get back

Your data returns with the original records intact and the matched names and mailing addresses appended. Every record is coded so you can see exactly what was matched, and the addresses come back ready to mail. Unmatched records are flagged honestly — a smaller list you can trust beats a bigger one you can't.

Talk to us before you commit

Reverse email append is a good fit for some data and a poor one for other data — it depends on where your email addresses came from and who you're trying to reach. That's a ten-minute conversation, and we'd rather have it first. Since 1994, that's how we've worked: a real person tells you what your data needs, what it doesn't, and what to expect — before you ever send a file.

How it works

1. 1

   Start with a conversation

   We'll ask where your email addresses came from and what you're hoping mail will do — win back lapsed subscribers, send a catalog, reach the people who never open. Then we'll tell you whether reverse append fits, and what it won't fix.

2. 2

   We match your email addresses

   Each email address is matched to the name and postal mailing address behind it, turning an inbox-only contact into someone you can reach physically.

3. 3

   Everything comes back documented

   Your original records return intact, with names and mailing addresses appended and every record coded — matched or not — so you know exactly what you can mail.