Merge/Purge

When you need to combine information from multiple data sources or mailing lists it involves more than a simple data reformat.

Duplicate records can appear in multiple sources and need to be properly identified and eliminated.

Using our advanced matching techniques developed over the past 23 years we’re able to accurately identify these duplicate records that exist in your mailing list.

Often duplicate records contain valuable data.

We can retain this data on the final surviving record.

For example, let’s take a scenario where two records have the same name and address information.

However, one record also contains an e-mail address, while the other record contains a telephone number.

We can create an output record that retains both of these valuable fields creating a “best” record. We refer to this process as a Master File Update.

Name Address City, State ZIP Phone E-mail
Rec #1 John Doe 123 Main St Atlanta, GA 30303 404-555-1212
Rec #2 John Doe 123 Main St Atlanta, GA 30303 jdoe@email.com
Best Rec John Doe 123 Main St Atlanta, GA 30303 404-555-1212 jdoe@email.com

Ready to find out more?

Call us at 678-987-4600 or press the big button to the right!

Data Hygiene Services

Keep your mailing list clean and up-to-date with our full range of hygiene services.

Address Validation

Clean your addresses and make sure every mailpiece can be delivered.

Read More

NCOALink®

Keep your mailing list up-to-date when people move so you never lose contact.

Read More

Suppression

Identify and remove people from your mailing lists who don't want to receive mail.

Read More

DSF

Save postage on your next mailing.

Read More

Email Validation

Validate your email addresses before hitting the send button.

Read More

Dedupe

Remove duplicate records from your mailing list and save on mailing costs.

Read More

PCOA

Capture new addresses that are not always reported to the USPS®.

Read More

Canadian NCOA & Address Validation

Make sure you have valid addresses for our friends to the North.

Read More

BOOST

12 services combined into ONE premium data hygiene solution

Read More

PCOA Plus

Capture moves not available on any other platform and confirm name and addresses.

Read More

Data Enhancement Services

Gain insight into who your customers are and refine your list segmentation and list rental purchases.

Apartment Append

Don't let a missing apartment number prevent your mail from being delivered.

Read More

Demographics

You can learn more about who your customers are with demographics.

Read More

Firmographics

B2B databases can be enhanced with firmographics.

Read More

Phone Append

Pick up the phone and call your customers.

Read More

Email Append

Say "hello" to your customer's inbox.

Read More

Geocode

Add location data to your addresses.

Read More

Reverse Phone Append

Got a phone number? Get a mailing address.

Read More

Reverse Email Append

Got an email address? Get a mailing address.

Read More

Merge/Purge

Combine multiple records & lists into a single master record ready to mail.

Read More