Merge/Purge

When you need to combine information from multiple data sources or mailing lists it involves more than a simple data reformat.

Duplicate records can appear in multiple sources and need to be properly identified and eliminated.

Using our advanced matching techniques developed over the past 23 years we’re able to accurately identify these duplicate records that exist in your mailing list.

Often duplicate records contain valuable data.

We can retain this data on the final surviving record.

For example, let’s take a scenario where two records have the same name and address information.

However, one record also contains an e-mail address, while the other record contains a telephone number.

We can create an output record that retains both of these valuable fields creating a “best” record. We refer to this process as a Master File Update.

Name Address City, State ZIP Phone E-mail
Rec #1 John Doe 123 Main St Atlanta, GA 30303 404-555-1212
Rec #2 John Doe 123 Main St Atlanta, GA 30303 [email protected]
Best Rec John Doe 123 Main St Atlanta, GA 30303 404-555-1212 [email protected]

Ready to find out more?

Call us at 678-987-4600 or press the big button to the right!

Data Hygiene Services

Keep your mailing list clean and up-to-date with our full range of hygiene services.

Address Validation

Clean your addresses and make sure every mailpiece can be delivered.

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NCOALink®

Keep your mailing list up-to-date when people move so you never lose contact.

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Suppression

Identify and remove people from your mailing lists who don't want to receive mail.

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DSF

Save postage on your next mailing.

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Email Validation

Validate your email addresses before hitting the send button.

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Dedupe

Remove duplicate records from your mailing list and save on mailing costs.

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PCOA

Capture new addresses that are not always reported to the USPS®.

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Canadian NCOA & Address Validation

Make sure you have valid addresses for our friends to the North.

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PCOA Plus

Capture moves not available on any other platform and confirm name and addresses.

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Data Enhancement Services

Gain insight into who your customers are and refine your list segmentation and list rental purchases.

Apartment Append

Don't let a missing apartment number prevent your mail from being delivered.

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Demographics

You can learn more about who your customers are with demographics.

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Firmographics

B2B databases can be enhanced with firmographics.

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Phone Append

Pick up the phone and call your customers.

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Email Append

Say "hello" to your customer's inbox.

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Geocode

Add location data to your addresses.

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Reverse Phone Append

Got a phone number? Get a mailing address.

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Reverse Email Append

Got an email address? Get a mailing address.

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Merge/Purge

Combine multiple records & lists into a single master record ready to mail.

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