Every address is a point on a map. Geocoding lets you use it that way.

You know your customers' addresses, but addresses alone can't answer the questions that matter for local marketing: who lives within ten miles of the new store? Which location should this postcard send each customer to? Where should the next campaign concentrate?

What geocoding does

Geocoding converts each address into coordinates — latitude and longitude — so your data can be measured, mapped, and filtered by location. We offer two levels of precision. Centroid-level coding places each record within its ZIP+4 area, typically within a few hundred feet — plenty for most radius targeting. Address-level (rooftop) coding pinpoints the individual house or building, for when the analysis needs to be exact.

Plain English version: it turns "123 Oak Street" into a dot on a map you can actually work with.

Match customers to their nearest store

Coordinates get practical fast when you add your own locations. Give us your stores or branches, and we'll match every customer to the closest one and calculate the distance in miles. We can return several nearby locations per record, and filter out customers beyond whatever distance you set — so a grand-opening mailing goes only to people close enough to come.

It also makes the mail better. When each piece can carry the recipient's nearest store address and phone number, a generic postcard becomes a local one.

What you get back

Your data returns with the original records intact: coordinates on every matched address, nearest-store assignments and distances where you asked for them, and coding that shows exactly what was matched. It's documented well enough to hand straight to your mail house or your mapping tool.

Precision you need, not precision you pay for

Rooftop-level coding sounds better, and sometimes it is. But if you're mailing a twenty-mile radius, centroid coding answers the question for less. We'll tell you which level your project actually needs — that's been our way of working since 1994. Start with a conversation, and a real person will help you think it through.

How it works

1. 1

   Start with a conversation

   We'll ask what you want to do with location — target a radius, assign customers to stores, map your audience — and recommend the precision level that fits. Address-level precision isn't always worth paying for, and we'll tell you when it isn't.

2. 2

   Choose your precision

   Centroid-level coordinates are accurate to the ZIP+4 area — typically within a few hundred feet. Address-level (rooftop) coordinates pinpoint the individual house or building.

3. 3

   We geocode your records

   Latitude and longitude are added to each address. If you have store or branch locations, we can also match every customer to their closest one, with the distance calculated in miles.

4. 4

   Everything comes back documented

   Your original records return intact with coordinates appended — plus nearest-store details and distances if you asked for them — coded so you can see exactly what was matched.