Want to target or map your direct marketing campaign with pinpoint accuracy?
We can help you by adding latitude and longitude information to your mailing list.
A common request that we receive is to compare two mailing lists, such as a customer list and a store location list. We identify and update each customer record with your closest store location and distance in miles to that store. This process can be expanded to return multiple store locations per customer record. Store locations returned can be filtered so that no location exceeds a distance that you specify.
This allows you to personalize your marketing materials to include useful information to the recipient, such as the address and phone number of the closest store to their location. This also allows you to target your marketing to customers that are more likely to visit a specific store location versus all locations.
Peachtree Data has the ability to assign Latitude and Longitude information at two levels: Centroid and Address Level. The Centroid level is accurate to the ZIP + 4 level, which is typically accurate to a few hundred feet. The Address Level (sometimes called Roof-top level) is accurate down to each individual house or building. We can work with you to help determine the best method for GeoCoding for your particular use case.
Note: Address Level is sometimes referred to as Roof-top level. This is a close description, however this is not entirly accurate. The actual latitude and longitude points that are returned are on the street, in front of the house or building. So if you are trying to direct Santa Claus to your roof, you might acutally be in the street in front of the house.
Data Hygiene Services
Keep your mailing list clean and up-to-date with our full range of hygiene services.
Data Enhancement Services
Gain insight into who your customers are and refine your list segmentation and list rental purchases.