Consumer Demographic Overlay

Increase your knowledge about your existing customers to improve your ability to target new prospects.

A successful marketing campaign depends on your ability to understand who your current customers are. One of the best methods to learn more about your existing customers is to use Peachtree Data to perform a Demographic Overlay on your database.

With our standard Demographic Overlay package we append up to 21 demographic elements to your database records. This information allows you to create a profile of your best customers. You are then able to leverage this information when making list rental and marketing decisions for your direct mail and direct response marketing campaigns. Using a profile to target your list selections can result in increased response rates, and decreased mailing costs.

Benefits:

  • Get insight into common demographic characteristics of your customers and prospects.
  • Identify traits of your best customers.
  • Flexibility - append individual or multiple demographic selects and choose to match your files on name and address, or address alone.

Common demographic elements include: Date of Birth (Month and Year), estimated age (in ranges), current home value, dwelling type, fundraising contributor, gender, owner/renter, estimated household income, length of residence, mail order buyers, marital status, median income, children in home, pet owners, gardeners, outdoor enthusiasts, travelers, etc. There are many additional elements that are also available. Please contact us to discuss your specific project.

Typical match rates range from 50 to 70 percent; however this varies based on the quality and accuracy of your input mailing list. We highly recommend that you process your file through NCOALink prior to ordering a demographic append to ensure that your list is up-to-date and any change-of-address records have been identified and updated prior to processing.